Satu lagi produsen smartphone luar yang kepincut dengan pesatnya pertumbuhan pengguna internet di tanah air. LUNA V Lite pun kini jadi andalan produsen asal Korea Selatan, LUNA, untuk meraih pangsa pasar smartphone nasional yang sudah marak sekarang ini.
Cepatnya perkembangan pengguna internet nasional ini didasarkan pada statistik dari Asosiasi Penyelenggara Jasa Internet Indonesia/APJII. Tak ayal hal ini berdampak pada tumbuhnya pembeli smartphone yang semakin canggih untuk memenuhi kebutuhan masyarakat yang kian beragam. Tak hanya informasi, publik pun ingin bisa mengakses konten hiburan, games hingga pendidikan. LUNA V Lite pun ingin mengakomodir segala keperluan tersebut.
LUNA V Lite ‘menjual’ spesifikasi yang memang sedang dibutuhkan saat ini, seperti layar full screen IPS HD+. Teknologi yang biasanya dipatok dengan harga tinggi ini dapat konsumen nikmati dengan rasio 18: 9 melalui produk ini dengan harga yang lebih terjangkau.
Baca juga: Bisa Digunakan Tanpa Internet, Endless OS Siap Hadapi Kesenjangan Digital di Indonesia
LUNA dapat mematok harga yang lebih rendah dengan cara memotong margin dan mengefisienkan operasional pemasarannya. Dengan demikian, banyak dana yang bisa dihemat dan difokuskan ke produk. Tak heran produk LUNA V Lite dapat dibeli dengan harga yang lebih murah.
“Kita tidak menjual brand ambassador kepada konsumen, tetapi kita betul-betul menawarkan smartphone dengan spesifikasi unggul yang lebih bermanfaat untuk konsumen” ujar Suryadi Willim, Manager Marcomm LUNA Indonesia.
Secara kualitas, LUNA V Lite juga diklaim bagus. Sebagai contoh, kamera LUNA V Lite mempunyai kamera belakang 13 MP dan kamera depan 8 MP. Untuk sistem keamanan terdapat teknologi finger print yang dapat memudahkan pengguna. Dari segi dapur pacu, LUNA V Lite dibekali RAM 2 GB, ROM 16 GB.
Guna memenangkan pasar smartphone di Indonesia, LUNA pun siap menggelontorkan dana investasi sebesar Rp1 triliun. Dana tersebut dipakai di antaranya untuk mengembangkan infrastruktur, melatih sumber daya manusia dan mengembangkan produk LUNA sendiri. Pihak LUNA berharap bisa menguasai pasar hingga 20% dalam tiga tahun ke depan.
Spesifikasi LUNA V Lite
General
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Device TypeSmartphone
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Model / SeriesLUNA V Lite
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Released22 Februari, 2018
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StatusAvailable
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PriceIDR 1.899.000 (launch price)
Platform
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Mediatek MT6737
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CPUQuad Core 1.3Ghz
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GPUGPU Mali T720 MP2 - 600 MHz
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RAM (Memory)2 GB - LPDDR3 640 MHz
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Storage16 GB, Micro SD Up To 256 GB
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Operating SystemAndroid OS 8.0 Oreo
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User InterfaceLuna OS
Design
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Dimensions148.3*71.76*8.1mm
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Design FeaturesColour:
Black / Gold / Blue / Grey -
Battery3000mAh - Fast Charging
Network
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Network Frequency4G LTE
FDD : 700/850/900/1800/1900/2100
TDD : 1900/2300/2500/2600
3G WCDMA : 850/900/1900/2100
2G EDGE : 850/900/1800/1900 -
SIMDual SIM Dual Standby
Display
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Screen TypeLCD HD+ 18:9 Ratio
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Size and Resolution5,5" FullScreen (1440 x 720 px)
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Touch ScreenCapacitive touchscreen
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FeaturesCorning Gorilla Glass
Camera
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Multi CameraNo
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Rear13 MP
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Front8 MP
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FlashYes
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VideoYes
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Camera FeaturesLow Light Mode, Face beauty,
Connectivity
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Wi-fi Wi-Fi is a popular wireless networking technology using radio waves to provide high-speed network connections that allows devices to communicate without cords or cables, Wi-Fi is increasingly becoming the preferred mode of internet connectivity all over the world.Wi-Fi 802.11 a/b/g/n/, hotspot WiFi
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Bluetooth Bluetooth is a wireless communications technology for exchanging data between mobile phones, headsets, computers and other network devices over short distances without wires, Bluetooth technology was primarily designed to support simple wireless networking of personal consumer devices.Yes, v4.0
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USBv2.0, USB on the go
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GPS GPS The Global Positioning System is a satellite-based radio navigation system, GPS permits users to determine their position, velocity and the time 24 hours a day, in all weather, anywhere in the world, In order to locate your position, your device or GPS receiver must have a clear view of the sky.Yes, with A-GPS
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HDMI HDMI (High-Definition Multimedia Interface) is a compact audio/video interface for transferring uncompressed video data and compressed or uncompressed digital audio data from a HDMI-compliant source device to a compatible computer monitor, video projector, digital television, or digital audio device.No
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NFC NFC (Near field communication) is a set of standards for smartphones and similar devices to establish peer-to-peer radio communications with each other by touching them together or bringing them into proximity, usually no more than a few inches.
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Infrared Infrared connectivity is an old wireless technology used to connect two electronic devices. It uses a beam of infrared light to transmit information and so requires direct line of sight and operates only at close range.No
Smartphone Features
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Multimedia FeaturesAudio: AMR, MIDI, OGG, FLAC, WMA, WAV, APE, MP3
Video: MP4, 3GP, AVI, MKV, WEBM, WMV, ASF -
FM RadioAda
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Web Browser Web Browser => a web browser is a software application used to locate, retrieve and display content on the World Wide Web, including Web pages, images, video and other files, The primary function of a web browser is to render HTML, the code used to design or markup webpages.HTML5 (Android Browser), GOogle Chrome
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MessagingSMS (threaded view), MMS, Email, Push Mail, IM
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Sensors Sensors are electronic components that detects and responds to some type of input from the physical environment. The specific input could be light, heat, motion, moisture, pressure and location, The output is generally a signal that is converted to use in computing systems, a location sensor, such as a GPS receiver is able to detect current location of your electronic device.Fingerprint, Compass, 3D Gravity, Proximity & Light Sensor
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