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LUNA V Lite Coba Cicipi Gurihnya Pasar Smartphone Nasional

Guna memenangkan pasar smartphone di Indonesia, LUNA pun siap menggelontorkan dana investasi sebesar Rp1 triliun.

Satu lagi produsen smartphone luar yang kepincut dengan pesatnya pertumbuhan pengguna internet di tanah air. LUNA V Lite pun kini jadi andalan produsen asal Korea Selatan, LUNA, untuk meraih pangsa pasar smartphone nasional yang sudah marak sekarang ini.

Cepatnya perkembangan pengguna internet nasional ini didasarkan pada statistik dari Asosiasi Penyelenggara Jasa Internet Indonesia/APJII. Tak ayal hal ini berdampak pada tumbuhnya pembeli smartphone yang semakin canggih untuk memenuhi kebutuhan masyarakat yang kian beragam. Tak hanya informasi, publik pun ingin bisa mengakses konten hiburan, games hingga pendidikan. LUNA V Lite pun ingin mengakomodir segala keperluan tersebut.

LUNA V Lite ‘menjual’ spesifikasi yang memang sedang dibutuhkan saat ini, seperti layar full screen IPS HD+. Teknologi yang biasanya dipatok dengan harga tinggi ini dapat konsumen nikmati dengan rasio 18: 9 melalui produk ini dengan harga yang lebih terjangkau.

Baca juga: Bisa Digunakan Tanpa Internet, Endless OS Siap Hadapi Kesenjangan Digital di Indonesia

LUNA dapat mematok harga yang lebih rendah dengan cara memotong margin dan mengefisienkan operasional pemasarannya. Dengan demikian, banyak dana yang bisa dihemat dan difokuskan ke produk. Tak heran produk LUNA V Lite dapat dibeli dengan harga yang lebih murah.

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“Kita tidak menjual brand ambassador kepada konsumen, tetapi kita betul-betul menawarkan smartphone dengan spesifikasi unggul yang lebih bermanfaat untuk konsumen” ujar Suryadi Willim, Manager Marcomm LUNA Indonesia.

Secara kualitas, LUNA V Lite juga diklaim bagus. Sebagai contoh, kamera LUNA V Lite mempunyai kamera belakang 13 MP dan kamera depan 8 MP. Untuk sistem keamanan terdapat teknologi finger print yang dapat memudahkan pengguna. Dari segi dapur pacu, LUNA V Lite dibekali  RAM 2 GB, ROM 16 GB.

Guna memenangkan pasar smartphone di Indonesia, LUNA pun siap menggelontorkan dana investasi sebesar Rp1 triliun. Dana tersebut dipakai di antaranya untuk mengembangkan infrastruktur, melatih sumber daya manusia dan mengembangkan produk LUNA sendiri. Pihak LUNA berharap bisa menguasai pasar hingga 20% dalam tiga tahun ke depan.

Spesifikasi LUNA V Lite

Luna V Lite


  • Device Type
  • Model / Series
    LUNA V Lite
  • Released
    22 Februari, 2018
  • Status
  • Price
    IDR 1.899.000 (launch price)


  • Chipset
    Mediatek MT6737
  • CPU CPU (Central Processing Unit) mostly known as processors, CPU processes instructions in order to carry out certain functions that make your device operate properly. Processors are often described as the brain of computers, smartphones and tablets, Smartphones and tablets rely on processors to carry out their every task, Processors are an incredibly important factor in selecting any type of computing device, including your smartphone.
    Quad Core 1.3Ghz
  • GPU GPU (Graphics Processing Unit) is a single-chip processor designed to rapidly manipulate and alter memory to accelerate the creation of images in a frame buffer intended for output to a display, This includes things such as lighting effects, object transformations, and 3D motion.
    GPU Mali T720 MP2 - 600 MHz
  • RAM (Memory) RAM (Random Access Memory) is a type of computer memory that can be accessed randomly, any byte of memory can be accessed without touching the preceding bytes that allows information to be stored and accessed quickly from random locations. RAM is the most common type of memory found in computer systems, smartphones, tablets and other electronic devices.
    2 GB - LPDDR3 640 MHz
  • Storage Internal Storage is a data storage space (flash memory) mostly used in smartphones, tablets and other electronic devices where operating system, apps, music, photos, videos, files and other user data Is stored.
    16 GB, Micro SD Up To 256 GB
  • Operating System OS => Every computer system run on a base software called Operating System (OS). Operating System controls all basic operations of the computer (such as smartphone, PDAs, tablet computers and other handheld devices). The Operating System allows the user to install and run third party applications (apps), apps are used to add new functionality to the device.
    Android OS 8.0 Oreo
  • User Interface UI or user interface of a device is the look and feel of the on-screen menu system. How it works, its color scheme, how it responds to button presses, all of these things are part of the user interface.
    Luna OS


  • Dimensions
  • Design Features
    Black / Gold / Blue / Grey
  • Battery
    3000mAh - Fast Charging


  • Network Frequency
    4G LTE
    FDD : 700/850/900/1800/1900/2100
    TDD : 1900/2300/2500/2600
    3G WCDMA : 850/900/1900/2100
    2G EDGE : 850/900/1800/1900
  • SIM SIM (Subscriber Identity Module) is a small card that contains mobile network subscriber's account information. This allows the phone using the card to attach to a mobile network. The SIM card is most commonly associated with GSM and UMTS mobile networks. Moving a SIM card from one phone to another allows a subscriber to switch mobile phones without having to contact their mobile network carrier. SIM cards can also be used by a phone to store limited amounts of data, such as phone numbers and text messages.
    Dual SIM Dual Standby


  • Screen Type
    LCD HD+ 18:9 Ratio
  • Size and Resolution
    5,5" FullScreen (1440 x 720 px)
  • Touch Screen
    Capacitive touchscreen
  • Features
    Corning Gorilla Glass


  • Multi Camera
  • Rear Camera is able to capture photographs and usually videos, The most important characteristics of a camera are the resolution (measured in megapixels), lens focus type (fixed or automatic), higher megapixel cameras are known to capture higher quality photos, but not always a good measurement of the photos quality.
    13 MP
  • Front
    8 MP
  • Flash Flash Light => There is commonly two types of flash lights are used in camera mobile phones, LED Flash (LED flash offers lower power consumption with drive circuitry that takes up very little room, LEDs can be strobed faster than any other light source), Xenon Flash (xenon flash produces an extremely intense full-spectrum white light for a very short duration)
  • Video
  • Camera Features
    Low Light Mode, Face beauty,


  • Wi-fi Wi-Fi is a popular wireless networking technology using radio waves to provide high-speed network connections that allows devices to communicate without cords or cables, Wi-Fi is increasingly becoming the preferred mode of internet connectivity all over the world.
    Wi-Fi 802.11 a/b/g/n/, hotspot WiFi
  • Bluetooth Bluetooth is a wireless communications technology for exchanging data between mobile phones, headsets, computers and other network devices over short distances without wires, Bluetooth technology was primarily designed to support simple wireless networking of personal consumer devices.
    Yes, v4.0
  • USB
    v2.0, USB on the go
  • GPS GPS The Global Positioning System is a satellite-based radio navigation system, GPS permits users to determine their position, velocity and the time 24 hours a day, in all weather, anywhere in the world, In order to locate your position, your device or GPS receiver must have a clear view of the sky.
    Yes, with A-GPS
  • HDMI HDMI (High-Definition Multimedia Interface) is a compact audio/video interface for transferring uncompressed video data and compressed or uncompressed digital audio data from a HDMI-compliant source device to a compatible computer monitor, video projector, digital television, or digital audio device.
  • NFC NFC (Near field communication) is a set of standards for smartphones and similar devices to establish peer-to-peer radio communications with each other by touching them together or bringing them into proximity, usually no more than a few inches.
  • Infrared Infrared connectivity is an old wireless technology used to connect two electronic devices. It uses a beam of infrared light to transmit information and so requires direct line of sight and operates only at close range.

Smartphone Features

  • Multimedia Features
    Video: MP4, 3GP, AVI, MKV, WEBM, WMV, ASF
  • FM Radio
  • Web Browser Web Browser => a web browser is a software application used to locate, retrieve and display content on the World Wide Web, including Web pages, images, video and other files, The primary function of a web browser is to render HTML, the code used to design or markup webpages.
    HTML5 (Android Browser), GOogle Chrome
  • Messaging
    SMS (threaded view), MMS, Email, Push Mail, IM
  • Sensors Sensors are electronic components that detects and responds to some type of input from the physical environment. The specific input could be light, heat, motion, moisture, pressure and location, The output is generally a signal that is converted to use in computing systems, a location sensor, such as a GPS receiver is able to detect current location of your electronic device.
    Fingerprint, Compass, 3D Gravity, Proximity & Light Sensor


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