To Be More Competitive in the Digital Age, Village SMEs in Indonesia Are Driven to Take Advantage of Technology
Digital became the key word for all industry sectors. They take advantage of the digital era that is full of high technology in order to improve competitiveness. But now its utilization is still concentrated in big cities only. It takes effort that is not easy to get into rural areas like rural. Nevertheless, the government is trying to encourage SMEs to take advantage of technology village. Because it has become a necessity in the digital age.
Based on a report from Kemkominfo, the latest Broadband Village program that has been started since 2015 builds 50 villages left behind throughout Indonesia every year. In fact, according to data from the Directorate General for Disadvantaged Villages Development (DGT) in 2016, there are 80 districts from a total of 112 districts across Indonesia that are designated as underdeveloped areas. So to realize the broadband village as a whole, will take a very long time.
To that end, the Ministry of Village Ministry for the Development of Disadvantaged Areas and Transmigration (Ministry of Village) is encouraged to promote the economy in the backward village by utilizing new technologies and innovations.
The Ministry of Village Ministry for the Development of Disadvantaged Areas and Transmigration (Ministry of Village) has a special program to utilize digital technology to help small and medium enterprises (SMEs) in the village.
The ministry led by Eko Putro Sandjojo is carrying four excellent programs. Among them are the Superior Products of Rural Areas (Prukades), Village Owned Enterprises (BUMDES), Embung, and sports facilities. Prukades is a creative economic development of the community’s potential. While BUMDES become a forum for SMEs Village actors in developing business.
Village SME actors can take advantage of technological tools to develop and promote their products. They can rely on internet connection through Integrated Broadband Village program. Various ways can be done by the perpetrators of SMEs lagging villages to promote their products through social networks, e-commerce sites, and others.
Products of underserved villagers that can be explored include various sectors such as horticulture, agriculture, agrarian, livestock, fisheries, and other sectors. Depending on the potential that exists in the countryside.
In addition, to promote the superior products of village SMEs, Kemendesa held an exhibition entitled Prukades 2017 located in Mezzanine Hall, Thamrin City from 28 to 20 July 2017. “We hope through the use of technology and also this expo, can promote the work of rural communities left behind And open investment opportunities from investors both from within and outside the country, “said Eko Putro Sandjojo when found in Jakarta.